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Terex opens up its Crailsheim production site in Germany to customers



The 2011 Terex Customer Days in Crailsheim were a resounding success. A total of 620 guests from 14 countries, including South Africa and the Middle East, came to the event in Crailsheim to learn more about Terex, its commitment to customer responsiveness and its new and enhanced products.


Among those invited to the event were customers who are already using Terex products and potential customers, who were accompanied by their respective dealer. CEO Ron DeFeo was accompanied by George Ellis and Jacob Thomas, all of whom flew in from the company HQ in the US to meet with and talk to their customers.


Ronald Ziegler, Regional Sales & Marketing Director for Central Europe, gave a brief presentation on Terex and all its divisions. Terex employs some 16,000 staff members worldwide at 40 production sites and sells its products in over 170 countries. Alongside classic construction machinery, these products also include cranes, aerial work platforms and material processing equipment. Mr Ziegler highlighted the great importance of Germany as a production location. In 2010, the 3,400 staff members working in Germany produced and sold machines with a total value of around 1 billion euros.


General Manager Jens Bünte then gave an update on the Crailsheim site, which has been extended to form a centre of expertise and production for compact machines. Production of wheeled loaders and compact excavators, which used to take place at the Rothenburg, Crailsheim and Gerabronn sites, has now been amalgamated in Crailsheim. The new operation has also been equipped for production of 5,000 machines per year. Through consolidation of purchasing, optimisation of production processes, implementation of structural changes with $4.5 million in investment and its own steel construction operation, the site is now in an excellent position to move forwards.


When the presentations were finished, the guests were invited to take a tour of the product facility, gaining a detailed insight into the production of construction machinery.


The second day of the customer event began at a quarry near Rothenburg ob der Tauber with a presentation and exhibition of 48 different Terex construction machines. The machines were presented in a varied, entertaining and informative show, starting with compact excavators, progressing to wheeled loaders, mini dumpers and the TA 300 dumper and then rounded off with the 70-tonne TR 70 quarry truck.


A specially erected customer responsponse centre offered further information on the financing options for Terex equipment, as well as details on spare parts provision and the new TIER 4 engines from Scania which will be used in the articulated trucks to maximise productivity and fuel efficiency. Terex keeps over 100,000 unique spare parts

in stock, with 110 staff members on hand to guarantee a 24-hour emergency service. Silke Pertzel from Terex Financial Services provided information on the various finance options.








Ronald Ziegler, Ron DeFeo and Jens Bünte (from left to right) welcome the guests to the 2011 Customer Days in Crailsheim.





The TW110 compact wheeled excavator entered the arena with a tubbing ring suspended on its boom, demonstrating its strength and stability.




The articulated TL 80 compact wheeled loader drove by a curved wall section at close range. The second door offers additional benefits and safety when getting in and out of the cab.




Despite having performed several manoeuvres, the PT-80 compact track loader with slick rubber tracks did not cause any damage to the artificial grass.




The driver of the TC 75 compact crawler excavator with circular boom and rototilt demonstrated how a bucket can be converted into a shovel in no time at all, thereby increasing the scope of jobs that can be performed by the excavator.




The PT 80 caused quite a stir among the guests when it pushed the heavy duty TA 300 dumper out of the arena.





The visitors were impressed by what they saw and took the opportunity to test all the machines intensively.




Silke Pertzel from Terex Financial Services explained the various financing options for Terex construction machinery.





Picture credits: Terex Construction

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