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David Bond

Marketing Executive

Phone: +44(0) 1698 503 051












CRAILSHEIM, GERMANY, December 2011 - An exceptionally successful visit of more than 100 visitors from Poland and the Czech Republic has resulted in firm orders for more than 30 machines through our Polish dealers Asbud and EWPA. The visit left guests greatly impressed by the production quality at our Construction compact equipment factory in Crailsheim, Germany and also gave them an opportunity to try out 20 of our latest Construction machines at the Bauakademie, a purpose built training facility, in Feuchtwangen .


To start the event Marcus Rosenkranz, Sales Director Eastern Europe, provided the visitors with an overview of Terex Corporation’s activities and products. Products from the Construction division were of particular interest to these customers as was the aftersales and service back-up available from our dealer network.


After the presentation the guests transferred to the Crailsheim factory to see for themselves how we build quality into all Terex products. There is now even more to see at the Crailsheim facility where the mini and midi excavators (1.5 – 12.5 tonnes) and wheeled excavators (7 – 11 tonnes) are now produced, alongside the existing wheeled loader range (3.9 - 17.4 tonnes).


The guests’ comprehensive factory tour included everything from initial steel cutting and welding through the assembly process to the paintshop and the final quality inspection.


“The visitors were able to appreciate the quality built into our products and how well the engineers and production staff at Crailsheim work together as a team,” says Markus Rosenkranz. “The peace of mind and reassurance that these visits give our customers should not be underestimated. One guest told me that our dealer had been telling him about the quality of Terex products for five years – and now he has seen the proof for himself.”


Back at Bauakademie, the guests had lunch and a walk-around tour of the new TLB840 backhoe loader. This was given by Richard Ghent, Product Demonstration Manager from our Coventry factory in the UK, where the backhoe loader is designed and built.




Backhoe loaders are very popular in Poland, so the guests made full use of the opportunity to try it, and many of our other machines, for themselves. The TW110, TW85 and TW70 wheeled excavators were available to test as were the TL120, TL100, TL80AS and TL80 wheel loaders. Examples of compact crawler excavators ranged from the TC75 down to the new Twin Drive TC16 and the latest TC10 micro. Representing the tracked loader line was the PT30, PT60 and PT80 along with the TL210 and the TL260 heavyweight wheel loaders.


Having had a busy day, and worked up a thirst with all that ‘stick time’, the guests were given some traditional German hospitality with Bavarian food specialities, Bavarian draft beer and Bavarian entertainment.


Following the event, Marcus Rosenkranz said: “While we know what goes on in our factories, our customers often don’t. So events like this help us demonstrate the inherent quality and capability of our machines. We also get valuable feedback from our customers to help our designers improve the next generation of products.”


Even more pleasing were orders for 30 to 40 machines the guests placed either at the event and immediately afterwards. “The TC10 proved a particular favourite with one Polish customer placing an order for 20 machines,” concluded Marcus Rosenkranz.


More Customer Days, both at Crailsheim and other facilities, are planned for next year.

























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About Terex
Terex Corporation is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries. Terex reports in five business segments: Aerial Work Platforms; Construction; Cranes; Material Handling & Port Solutions; and Materials Processing. Terex offers financial products and services to assist in the acquisition of equipment through Terex Financial Services. More information can be found at


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