Terex Cranes Global Marketing
Press & Public Relations
Terex Donates Pink Paint Job on Phoenix Crane’s t 340-1 truck crane
to help raise awareness and Funds for breast cancer Research
Atlanta, (Georgia) U.S.A., November 14th, 2013 – A new Terex® T 340-1 Hydraulic Truck Crane recently completed its journey from Waverly, Iowa, to Atlanta, Georgia, sporting a fresh new pink paint job, donated by Terex Cranes. In addition to lifting material to help with the construction and renovation of structures, this new Terex crane will raise awareness and provide fundraising opportunities to support breast cancer research. The owner of the new crane, Phoenix Crane Rental of Mableton, Ga., passionately supports organizations that help to save and strengthen the lives of those fighting breast cancer, and the new crane is just one method to help with their support.
“This is the second Terex T 340-1 crane that Phoenix Crane has painted in this distinct pink color,” says Steve Ake, regional business manager for Terex Cranes. “We are honored that they have chosen a Terex model from their fleet to support such a worthy cause and are happy to donate this special paint and decal scheme.”
Prior to leaving the factory, the women of Terex in Waverly gathered in front of the pink crane for a photo opportunity. Front and center among those donning the pink shirts in support of Breast Cancer Awareness Month was a member of the Terex family who is currently fighting the disease along with her walking team members and friends wearing bandanas. “We wanted to show our support of Phoenix Crane’s initiative and do it by showing how our women are on board with the cause,” says Jamie Harthoorn, marketing specialist for Terex Cranes.
The first stop for the T 340-1 crane was the Atlanta 2-Day Walk for Breast Cancer, held October 5 and 6 by the non-profit group, It’s The Journey, Inc. With its shiny new pink shell, the crane was on display for participants to get an up close and personal look at the 40-ton (36.3-t) crane and experience what it’s like to be in the operator’s seat.
From there, the crane will be added to Phoenix Crane’s fleet of lifting equipment, which includes 70 models ranging from 12-ton (10.9-t) boom trucks to 275-ton (249.5-t) hydraulic truck cranes. This will give the company two pink 40-ton (36.3-t) truck cranes in its fleet. The first T 340-1 crane was commissioned just after Mother’s Day in 2012.
Operating the new pink crane will be Jessica Ives, Phoenix Crane’s first female crane operator. National Commission for the Certification of Crane Operators (NCCCO) and Mine Safety & Health Administration (MSHA) certified, Jessica has been operating the first pink crane since its May 14 maiden voyage and will transition to the new crane after the two-day event in Atlanta.
As part of its commitment to It’s The Journey, Phoenix Crane plans to donate a portion of the hourly rental revenues from both pink cranes to the organization. “Over the years, we have contributed regularly to a variety of charities but have not gotten involved with any particular cause with passion, until now,” says Mike Phillips, president of Phoenix Crane. “Looking at the Atlanta 2-Day Walk for Breast Cancer, which is also a local organization, we feel we have found our partner and our passion, and we appreciate Terex supporting us by donating the special paint job.”
Every time the two pink cranes leave Phoenix Crane’s lot, they will not only be helping to improve the rental, construction and industrial market segments, but they will also raise spirits and funds for those fighting breast cancer. “We have every intention to keep both Terex pink cranes in operation for the lifetime of the equipment,” mentions Karen Barton, chief financial officer and vice president of Phoenix Crane. “Every dollar we can contribute yields a far greater personal and organizational return than anything else we could have gotten involved in.”
About the Terex® T 340-1 Hydraulic Truck Crane
Capable of reaching highway speeds of up to 60 mph (97 km/hr), the Terex T 340-1 truck crane is designed for quick mobilization and precise handling, so the job is completed correctly the first time. Air-ride suspension delivers a smooth ride over rough surfaces to increase operator comfort. Once at the jobsite, positioning and rigging is fast, and the engine and hydraulic systems deliver the power to efficiently get the job done.
The truck crane’s design enhances efficiency and productivity at the jobsite. Its compact chassis configuration improves crane positioning in tight spaces, and it carries its full 11,000-lb (4,990-kg) counterweight and jib without the need for a second truck or operator. Electro proportional joysticks require less effort to operate regardless of load weight, while two-speed winches shift on the fly, allowing operators to match hook speed with the needs of the job. Intuitive controls and computer arrangement allow new operators to quickly learn crane operation.
Delivering a maximum 40-ton (36.3-t) capacity when configured with an 11,000-lb (4,990-kg) counterweight, the T 340-1 truck crane can be used for a wide range of lifting applications. The crane features a 94-ft (28.7-m) main boom length and 147-ft (44.8-m) maximum tip height when equipped with its extended jib. Counterweights of 2,000- and 7200-lb (907- and 3,266-kg) are also available to meet jobsite specifications.
About Phoenix Crane Rental
Phoenix Crane Rental Company is an Atlanta-based, family owned and operated business providing all of our customer’s crane rental needs. In business since 1983, Phoenix has a fleet of over seventy cranes ranging in size from 12-ton (10.9-t) boom trucks to 275-ton (249.5-t) hydraulic truck cranes. The specialty rigging division handles tower crane and hoist erection and dismantling, as well as any number of other rigging operations. Phoenix Crane has offices in Atlanta, Augusta, Athens, Elberton, Gainesville and Macon, Ga.
For more information on Phoenix Crane Rental, visit www.phoenixcrane.com.
Terex Corporation is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries. Terex reports in five business segments: Aerial Work Platforms; Construction; Cranes; Material Handling & Port Solutions; and Materials Processing. Terex offers financial products and services to assist in the acquisition of equipment through Terex Financial Services. More information can be found at www.terex.com.
Pink Crane 1: All women of the Terex Waverly factory with the new pink T 340-1
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