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The Very Definition of Brand Loyalty:
Urban Receives Demag® AC 100-4L All Terrain Crane
ZWEIBRÜCKEN - November 10 2017 – When it comes to mobile cranes, the people at Urban swear by the quality they have come to expect from Zweibrücken. In fact, every single one of the mobile cranes in the Wittenförden-based crane service provider’s fleet is a Terex or Demag product, and the company’s most recent acquisition continues this tradition: In September, Technical Director Enrico Schwarz took delivery of a Demag® AC 100-4L, making it the 12th crane of this make to be owned by the company. The unit was handed over to the Urban delegation by Terex Cranes Sales Managers Jenny Rosenblatt and Torsten Hanke in Zweibrücken.
Enrico Schwarz explains his company’s preference for the cranes from Zweibrücken: “The quality of Demag cranes is reflected in every single detail of their design and engineering. In fact, you can see that right away when you realize that Demag paints all individual parts before assembly instead of waiting until they are all put together.”
The new AC 100-4L, which comes with a backup camera, won the crane service provider over with its combination of a compact design and a long main boom. “This makes the crane an extremely versatile unit that we can use for a very broad range of jobs, including industrial assembly and infrastructure projects,” explains Enrico Schwarz, who not only values the quality of Demag cranes, but also his company’s long-standing excellent relationship with the manufacturer’s sales and service staff and the excellent support they provide.
About Detlef Urban GmbH
For over 27 years now, Detlef Urban GmbH has offered its customers a comprehensive range of services consisting of crane work, transportation services, and confined-space work in existing ground floors. The company has locations in Wittenförden (close to Schwerin) and Wismar.
With state-of-the-art mobile cranes featuring lifting capacities of 30 to 200 tonnes, truck-mounted cranes, and City cranes, as well as a highly qualified team, Detlef Urban GmbH is perfectly positioned to perform lifting work of all kinds. Moreover, the company has earned a stellar reputation as a knowledgeable and reliable partner throughout the region and beyond, especially when it comes to assembly and erection work in steel, concrete, and timber construction; plant building; water engineering; and food technology projects.
For more information, visit www.urban-krane.de
Terex Corporation is a global manufacturer of lifting and material processing products and services delivering lifecycle solutions that maximize customer return on investment. Terex Corporation is a global manufacturer of lifting and material processing products and services delivering lifecycle solutions that maximize customer return on investment. Major Terex brands include Terex, Genie, Powerscreen and Demag. Terex solutions serve a broad range of industries, including construction, infrastructure, manufacturing, shipping, transportation, refining, energy, utilities, quarrying and mining. Terex offers financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information about Terex is available on its website: www.Terex.com, and on its LinkedIn page -- www.linkedin.com/company/terex and Facebook page -- www.facebook.com/TerexCorporation.
Jenny Rosenblatt (Terex Cranes) – Detlef Urban (Urban) – Sybille Urban (Urban) – Enrico Schwarz (Urban) – Wilfried Wecker (Urban) – Torsten Hanke (Terex Cranes) – Rüdiger Westphal (Urban)
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