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Backstage with the Terex® AC 40 City in Times Square



Zweibrücken, Germany / New York, USA – October 1, 2010 - North Shore Crane has recently used its Terex® AC 40 City crane for a challenging job in Times Square, New York City. The job involved the replacement of the famous Virgin Record Store neon sign with a new generation sign for the flagship store of the Forever 21 clothing chain.


As one of New York’s main tourist attractions, and the crossing of some of the city’s busiest avenues, traffic through Times Square is always dense. Consequently, the New York City Department of Transportation (NYC DOT) only permitted two, 11-foot wide lane closures leaving limited access to the site within a tight overnight schedule.


The job was carried out in two stages, beginning with the removal of the huge stainless steel and neon tube light set-up. The next step involved the installation of the new sign elements, comprised of giant LED screens, channel letters with flashing LEDs, plus a special canopy with more LED screens and “light band border” that changes color according to screen content, over the store’s main entrance.


On this mission, the AC 40 City was driven straight in, making tight turns against the high curbs of the city’s streets to start work rapidly and perform lifts of up to 5,600 lbs (2.54 metric tonnes) at 70 foot (21.3 m) radius and 102-foot (31 m) maximum boom length. As Alex Robson, Project Manager, North Shore Cranes explains, “Offering better compact size and better over the road speed compared to other cherry picker models, the Terex® AC 40 City meant that we could perform lifts efficiently, maneuver safely and save time by bringing the crane directly to the jobsite without special permits.”


Capable of going places where other cranes can’t, the Terex® AC 40 City is a perfect “one-man” crane, usable as a taxi crane providing excellent road ability with high lifting capacities across the entire working range (max. 40 metric tons / 44 US tons). Offering a 31.2-m (102, 4-ft) maximum boom length for a 44.4-m (145-ft) maximum tip height with main boom extension, the AC 40 City provides optimum speed and efficiency in a wide variety of applications.


But companies like North Shore Crane also know that in addition to being ideal for the job, a profitable crane is also a crane that works. As experienced customers, teams at North Shore Crane know that they can count on Terex Cranes and their distribution partner, Empire Crane Company, for precisely this reason. “We are very satisfied with the service and support the company provides us. They’re always fast, efficient and responsive, and their teams provide straightforward answers to the solutions we need,” says Robson. “Managed by Jason MacKenzie, Sales Representative at Empire Crane, our relationship has been very productive”.


About North Shore Crane

North Shore Crane and North Shore Neon Sign Company serve the New York Metropolitan area and the Tri-State region in a wide field of activities from manufacturing, installation, electrical LED sign installation and maintenance, to crane rental, rigging and trucking. Founded in 1954 on Long Island, North Shore Neon Sign Company has been designing, fabricating, installing and maintaining signs on Long Island and around the New York areas for generations. Maintaining its headquarters and various other offices in Deer Park, the company has expanded its facilities in recent years to include a new facility in Maspeth, Queens, NY which services New York City's five boroughs as well as parts of New Jersey and Connecticut. Their fleet of service and installation vehicles is very visible in Times Square daily. More information on North Shore can be found at and, further information about the Terex distribution partner Empire Crane Company is available at






About Terex

Terex Corporation is a diversified global manufacturer operating in four business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes and Terex Materials Processing. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, energy, refining and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at


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