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Terex Cranes Global Marketing

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Las Vegas, April 21th, 2011 – The presence of Terex Cranes at CONEXPO-CON/AGG 2011 resulted in a combination of successful sales and numerous opportunities for the Cranes team to focus on its customers’ needs in North America and other markets.


The full Terex Cranes line-up at CONEXPO 2011 included the new Terex® Crossover 6000 boom truck, new Terex® BT 28106 boom truck, new Terex® Roadmaster 9000 truck crane, Terex® RT 100 rough terrain crane with special update, Terex® HC 165 hydraulic crawler crane, Terex® 350/6 all terrain crane and Terex® SK 415-20 tower crane.


All new product developments were well received with outstanding customer interest shown in the Roadmaster 9000 truck crane. Twenty Roadmaster 9000 cranes were purchased on a short delivery schedule in response to demands from North America, Canada and other countries.


Built with and for its North American customers, the new Terex® Roadmaster 9000 is capable of heavy lifts of up to 90 US tons (81t) and is equipped with a 164.5 ft (50 m) boom for a maximum system length of 242.8 ft (74 m), with the performance and productivity to help provide the highest uptime and best return on investment. Several customers have commented that they are convinced that this new model is well adapted to their market requirements.




Combining truck crane lift performance, commercial chassis affordability and hydraulically self-removable counterweight options up to 16,500 lbs (7.5 t), the new truck-mounted Terex® Crossover 6000 boom truck also met with strong interest from customers. It is designed to provide efficient, reliable service for long hours on the job site and a maximum lifting capacity of 60 US tons (54t).


A substantial proportion of other CONEXPO sales was attributed to the broad selection of Terex® all terrain and rough terrain models.


“Our team had been looking forward to the event for months. We are all highly motivated by the momentum that our company has built. With over 20 new products introduced in just twelve months, Terex Cranes is fully prepared to support our customers’ business success with new crane models and innovations designed to meet the increasing challenges of today’s business.” says Frank Bardonaro, Vice President and Managing Director, Terex Cranes Americas.


“Our extensive global presence and product offering, which is broader than any other cranes brand in the world, as well as our strong focus on responsive customer service, are benefits that our customers value highly, and that make our team feel confident about our brand. Terex Financial Services works with our team and customers to provide the most efficient financing options available in the industry which enables the customer to purchase the best equipment and generate the types of returns best suited for each type of situation,” Bardonaro adds.


About Terex

Terex Corporation is a diversified global manufacturer operating in four business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, and Terex Materials Processing. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, energy, refining and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at

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