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Terex Cranes Global Marketing

Press & Public Relations







Zweibruecken, November 17th, 2011 – Opening new doors to its products and services worldwide, Terex Cranes is integrating the use of Quick Response codes (QR codes) into its latest printed communication to customers and distributors.


First introduced in 1994 for the tracking of parts in the automobile industry, the QR code is an evolution of the statutory product bar code that now enables customers to instantly learn more about a business and its products directly from their mobile phone.


Readable by most mobile or smart phones (iPhone, Blackberry, among others), with an existing or downloadable application, users of mobile phones can now scan printed QR codes with their phone’s camera to access business or product specific information directly from any location in many countries.


For Terex Cranes, this new option is part of the company’s global approach to providing customers with the information they need rapidly, and the beginning of the further integration of QR codes into the company’s communication in general in the months to come.


“The introduction of QR codes fits well with our approach to customer responsiveness,” says Sven Ebinger, Director Marketing, Global Communication and Brand Management, Terex Cranes. “The idea is to enable our customers and distributors to go directly to what interests them the most rapidly.”


Currently in its initial stages, the presence of QR codes on Terex Cranes communication provides customers and distributors direct access to the company website. In coming months users will have access to supplementary information such as product demonstration videos, special offers, as well as other useful resources.

About Terex

Terex Corporation is a diversified global manufacturer of a broad range of equipment that is focused on delivering reliable, customer-driven solutions for many applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy, utility and manufacturing industries. Terex reports in five business segments: Aerial Work Platforms; Construction; Cranes; Material Handling & Port Solutions; and Materials Processing. Terex offers financial products and services to assist in the acquisition of equipment through Terex Financial Services. More information can be found at




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