Freo Group caters to a vast array of industries across Australia, including mining and resources, civil construction, and renewable energy, with each sector presenting unique lifting challenges – environments that Franna pick and carry cranes excel in. The ability to drive right up to load, all-terrain capability, and various configurations translates to unmatched maneuverability on various terrains and industries, a crucial factor for Freo Group's diverse clientele.

Construction sites are often congested with equipment and uneven surfaces – sites that Franna's pick and carry cranes are designed to thrive in. Their compact size and four-wheel drive enable them to navigate tight spaces with "ease," according to the manufacturer. Additionally, Franna's unique central pivot steering provides a high level of agility, allowing for precise positioning around obstacles. This translates to efficient lifting operations, minimizing downtime and maximizing productivity – a critical aspect for Freo Group's time-sensitive projects.

Versatility extends beyond just movement; within its inventory, Franna offers a range of pick and carry cranes with lifting capacities of up to 40 tonnes. This allows Freo Group to assign the right crane for the job, ensuring efficient lifting of materials across various weight categories. Furthermore, Franna cranes boast impressive telescopic boom lengths for a crane with no outriggers, enabling them to reach over obstacles and access hard-to-reach locations. This versatility is particularly valuable in the renewable energy sector, where Freo Group frequently deals with wind turbine installations and solar panel placements.

In a competitive market, innovation is paramount. Franna understands this well and continuously strives to maintain its edge. Franna employs key strategies to remain the undisputed market leader:

TECHNOLOGICAL ADVANCEMENTS Franna consistently implements cutting-edge technologies in its cranes. Features such as overload protection systems, improved operator visibility, and enhanced stability enhance safety and efficiency, qualities highly valued by Freo Group.

FOCUS ON OPERATOR COMFORT Franna recognises the importance of operator comfort for peak performance. Ergonomic cabins with climate control and user-friendly controls minimise fatigue and allow operators to focus on the task at hand, ensuring smoother and safer operations – a priority for Freo Group, who emphasises safety on all its projects.

COMPREHENSIVE SERVICE NETWORK Franna understands that reliable support is crucial for its customers. Therefore, the manufacturer has established a comprehensive service network guaranteeing readily available parts and expert maintenance services, including 24/7 phone support. This ensures Freo Group’s Franna cranes remain operational and minimise downtime – something that is crucial for maintaining their service excellence.

COMMITMENT TO CONTINUOUS IMPROVEMENT Franna actively seeks customer feedback and utilises it to refine its products and services. This ensures its cranes remain tailored to the evolving needs of the industry, making them the preferred choice for leading companies like Freo Group.

FREO GROUP’S RELIANCE ON FRANNA Freo Group’s heavy reliance on Franna pick and carry cranes speaks volumes about the latter’s performance and adaptability. Franna cranes’ high level of manoeuvrability, diverse lifting capacities, and commitment to innovation make the machines a highly suitable fit for Freo Group’s vast and demanding operations across Australia. Furthermore, the strong relationship between the two companies fosters a collaborative environment that emphasises continuous improvement. This ensures both Freo Group and Franna remain industry leaders, delivering exceptional service and innovative solutions to their respective clientele.

A MUTUALLY BENEFICIAL RELATIONSHIP Freo Group’s significant investment in Franna cranes signifies a strong and mutually beneficial relationship. Freo Group leverages Franna’s versatility and performance to deliver exceptional service to its clients across Australia. In turn, Freo Group’s vast industry presence and established reputation undoubtedly contribute to increased brand recognition for Franna cranes, creating a win-win scenario that solidifies both companies’ positions as leaders in their respective domains.

Article adapted with permission from Cranes and Lifting.