Franna®, a global provider of pick and carry cranes, has appointed Vianney Largillier as Regional Sales Manager to support the development of its North American market, bringing a hands-on approach to customer engagement and distribution growth across the region.
Largillier joins Franna with a background spanning crane sales, equipment rental and construction, most recently with Maeda Mini Crane in the United States. He brings experience developing rental channels, building customer relationships and expanding market presence through direct engagement with contractors and end users.
Originally from France, he began his career in heavy construction before moving into equipment rental and crane sales, combining technical understanding with hands-on, field-based experience. This approach enables him to work closely with customers to identify practical lifting solutions and support adoption in real-world applications.
In his role with Franna, Largillier will focus on working directly with contractors and rental companies, supporting distributors and increasing awareness of pick and carry crane applications across North America.
Peters Koschel, Sales Director for Franna said, “Franna has established a foundation in North America, and our focus is now on expanding market adoption and supporting customers in the field. Vianney brings a practical, solution-focused approach and a strong understanding of how equipment is used on site. His experience working closely with rental companies and end users will be important as we continue to grow the business in this region.”
Commenting on his appointment, Vianney Largillier added, “My approach is simple – understand the job, be on site with the customer and find the right solution. That might mean demonstrating the machine, supporting training or working through the application in detail. There is a real opportunity to show how pick and carry cranes can improve safety and efficiency on North American jobsites, and I’m looking forward to working closely with customers to build that understanding.”
Since entering the North American market with the AT24 US and subsequently expanding the range to include the FR19 US and AT44 US, Franna is positioned for growth and build momentum across the region. Parts and service support from the Terex Louisville facility provide parts and service coverage for customers nationwide.
