As part of the expansion efforts, Franna has appointed Aidan O’Neill to the role of Regional Sales Manager for the Southeast Asia market.
With over seven years of sales experience across diverse industries, including automobiles and mineral processing solutions, Aidan brings a proven track record of building strong customer relationships. Complementing this, his four years of analytical expertise have equipped him with the skills to identify growth opportunities in new markets and deliver actionable insights that support strategic business decisions. This blend of hands-on sales success and data-driven market analysis makes him exceptionally well suited to represent Franna as Regional Sales Manager for Southeast Asia, a region identified as having major growth opportunities in the brand’s continuing international expansion.
A key area of focus for this role will be educating the market on the unique benefits Franna pick and carry cranes have to offer. While the Franna name has become synonymous with the pick and carry concept in Australia to the extent that pick and carry cranes are generally known as ‘Frannas’ across the country, the concept is lesser understood internationally.
Franna pick and carry cranes can replace the work usually completed by smaller truck cranes, since they have no stabiliser legs or outriggers meaning set-up time is much quicker. They are designed to lift the load and carry it to its destination within a small radius, while their articulated design means that drivers maintain the load directly in front, providing clear visibility throughout operation. The focus is on demonstrating the safety, efficiency, ease of use, and the practical benefits Franna cranes deliver.
“I am very excited to join the Franna team who have an excellent reputation for safety and success,” said Aidan O’Neill. “Franna is a proven product which has captured almost the entire respective market within Australia and has more recently become one of the key market leaders within the highly competitive Indian market. I look forward to expanding this success within the South-East Asia region.”
