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Simplicity 100 year anniversary logo banner featuring the 1st Simplicity machine with George Benke as well as a modern day DM Series screen installed

Celebrating 100 Years of Simplicity

Since 1921, Simplicity® has provided vibrating equipment into virtually every industry requiring the separation of materials into various sizes. We are problem solvers, retro-fitters, solution providers and creative thinkers. We continue to build upon a foundation of experience spanning 100 years, while engineering the leading edge of vibratory products of the future. Whether you are looking for new equipment or a retrofit, the team at Simplicity is there to support you in finding a solution.

1921 – Simplicity’s history began when George Behnke had the idea to screen gravel for a road building contractor in Gladwin, MI.  The first Simplicity 4’ x 12’ Single deck machine was built in the Galdwin facility and sold for only a couple hundred dollars.

1922 -  The company was organized as the Simplicity Screener Manufacturing Company.  The name derived from a very “simple” design method with no complicated parts.  The company built the Simplicity Screener No. 1 and was displayed at the State Good Roads Association in Grand Rapids, MI. 

1924 -  The name was modified as Simplicity Engineering Co. to make the company appear more diverse.

1925 – Originally located in Gladwin, MI. Simplicity moved to Durand, MI.  Simplicity started with 5 employees in a few 100 sq ft. produce barn in Durand, MI.

1939 –  Simplicity continued to grow in Durand, as seen in the company photo outside of the facility.

1942 –  Simplicity Engineering Co.

1948 -  Simplicity developed the Grizzly Feeder in response to the growing need for a method of increasing production and reducing wear on its crushing equipment.

1954 –  Simplicity employees win national safety award, second place in the US.

1963 –  A photo taken of the Simplicity 10-ton grizzly feeder with hopper & support structure with an employee.

1964 –  Simplicity broke ground on its ninth building in Simplicity’s expansion since moving to Durand.

1969 –  Simplicity was a privately owned company until purchased by General Steel Industries.


1975/1977 – Simplicity employed 250 people & set a new all-time Safety Record by working 365 days without a single lost time injury.  This achievement was held through to 1977. 

1982– Luken’s Steel acquired Simplicity.

1984 – 22 screen order delivered to Mexico on railcars.

1987 – The growing company reaches 126 employees and is manufacturing out of it’s newly built 147,000 sq. ft facility. 

1994 – Simplicity was purchased by Powerscreen.

1999 – Powerscreen/Simplicity was purchased by Terex and became known as Terex Simplicity.

2004 – Team pride  for the production of the heavy duty 86” wide Simplicity VGF.

2018 – Launch of the VM Series Low Profile Vibratory Motor Pan Feeders.

2021 – Simplicity, A Terex Brand Celebrates it’s 100th Year of specializing in vibratory equipment for virtually any application. 
Simplicity 100 Years logo