Since 1921, Simplicity® has provided vibrating equipment into virtually every industry requiring the separation of materials into various sizes. We are problem solvers, retro-fitters, solution providers and creative thinkers. We continue to build upon a foundation of experience spanning 100 years, while engineering the leading edge of vibratory products of the future. Whether you are looking for new equipment or a retrofit, the team at Simplicity is there to support you in finding a solution.
1921 – Simplicity’s history began when George Behnke had the idea to screen gravel for a road building contractor in Gladwin, MI. The first Simplicity 4’ x 12’ Single deck machine was built in the Galdwin facility and sold for only a couple hundred dollars.
1922 - The company was organized as the Simplicity Screener Manufacturing Company. The name derived from a very “simple” design method with no complicated parts. The company built the Simplicity Screener No. 1 and was displayed at the State Good Roads Association in Grand Rapids, MI.
1924 - The name was modified as Simplicity Engineering Co. to make the company appear more diverse.
1925 – Originally located in Gladwin, MI. Simplicity moved to Durand, MI. Simplicity started with 5 employees in a few 100 sq ft. produce barn in Durand, MI.
1939 – Simplicity continued to grow in Durand, as seen in the company photo outside of the facility.
1942 – Simplicity Engineering Co.
1948 - Simplicity developed the Grizzly Feeder in response to the growing need for a method of increasing production and reducing wear on its crushing equipment.
1954 – Simplicity employees win national safety award, second place in the US.
1963 – A photo taken of the Simplicity 10-ton grizzly feeder with hopper & support structure with an employee.
1964 – Simplicity broke ground on its ninth building in Simplicity’s expansion since moving to Durand.
1969 – Simplicity was a privately owned company until purchased by General Steel Industries.
1975/1977 – Simplicity employed 250 people & set a new all-time Safety Record by working 365 days without a single lost time injury. This achievement was held through to 1977.
1982– Luken’s Steel acquired Simplicity.
1984 – 22 screen order delivered to Mexico on railcars.
1987 – The growing company reaches 126 employees and is manufacturing out of it’s newly built 147,000 sq. ft facility.
1994 – Simplicity was purchased by Powerscreen.
1999 – Powerscreen/Simplicity was purchased by Terex and became known as Terex Simplicity.
2004 – Team pride for the production of the heavy duty 86” wide Simplicity VGF.
2018 – Launch of the VM Series Low Profile Vibratory Motor Pan Feeders.
2021 – Simplicity, A Terex Brand Celebrates it’s 100th Year of specializing in vibratory equipment for virtually any application.
