Terex Advance is pleased to announce the expansion of its Sales and Marketing team with the appointment of Jaime Miranda to the position of Regional Sales Manager Southwestern United States and Guy Platter to the position of Marketing Specialist. 

Jaime Miranda, Regional Sales Manager, Terex Advance has assumed responsibility for growing the business across Southwestern United States.  With a thorough commercial and technical knowledge of Terex Advance products, Jaime will execute the sales strategy for Terex Advance across the region, build and sustain customer and distribution relationships and ensure they receive training and aftermarket support that meets their requirements.

Jaime brings over 20 years’ operational experience to this position, most recently with Ready Made Concrete, a customer of Terex Advance based in Utah. Through this role, he became highly acquainted with major concrete providers and has met a cross-section of the Terex Advance team from the manufacturing facility in Fort Wayne, having attended annual service schools. This, along with the knowledge he has of Terex Advance mixer trucks makes him ideally suited to growing the brand across the region. 

Guy Platter, Marketing Specialist, Terex Advance will play an integral role in driving brand strategy, public/media relations, advancing digital customer experience and executing key trade shows and events. He brings a wealth of marketing experience to Terex Advance, having been responsible for various marketing activity in previous roles such as CRM, marketing automation, campaign strategy, digital analytics, and product marketing. Guy will apply this knowledge and skillset to create and generate leads for Terex Advance through the development and execution of a comprehensive marketing strategy.

Dave Grabner, General Manager, Terex Advance said, “I am excited for the focus and attention these appointments will provide for Terex Advance in the marketplace. Jamie brings a wealth of knowledge and diverse experience of our equipment and will be on the road soon, meeting with dealers and customers. Guy’s hands-on, marketing experience will be instrumental in supporting our sales team, generating leads, and building our reputation in the market. We are extremely pleased to welcome Jamie and Guy Terex Advance team in such important and strategic roles.”