Franna Scales Up North American Presence

agosto 01, 2025
Franna® is pleased to announce the strengthening of its North American presence with comprehensive parts and service coverage from the new Terex Louisville Parts facility along with the appointment of Kevin Aabel to the role of Business Development Manager.

Building on its strong market leadership in the Australian crane industry, Franna successfully entered the North America market with the AT24 US model in 2023, followed by the FR19 US earlier this year, and recently launched AT44 US. All models blend Franna products with features tailored to the needs of North American customers, offering exceptional lifting capacity, efficient operation, and the versatility required for challenging worksites.

Supplementing the growth of Franna products in North America is the establishment of parts and service support from the new, state-of-the-art Terex Louisville Parts facility, a 134,000 square-foot warehouse that has improved operational efficiency and reduced transportation costs. Equipped with the latest technology including an automated parts picking system, the facility has also introduced a second shift to provide improved parts availability and quicker response times for Franna customers across North America. Terex Louisville also houses a fully trained and skilled service team, experienced with the Franna product line and ready to support customers nationwide.

Franna Louisville Parts Facility

As a continuation of Franna investment in the region, the brand has also appointed Kevin Aable to the new role of Business Development Manager for Franna in North America.

Kevin offers extensive experience in crane sales across North America, most recently at Manitowoc, where he managed multiple dealers in the Midwest and led direct sales efforts throughout Canada. His deep product expertise spans truck-mounted, rough terrain, crawler, and all-terrain cranes, knowledge he has built not only at Manitowoc but also during his time with Oshkosh and Altec, Inc.

As Business Development Manager for Franna in North America, Kevin’s immediate priorities will be to identify and target key customers and personally demonstrate the machine and introduce the benefits of the pick and carry concept to new customers.

Kevin Abel From Franna

“Franna is firmly committed to its growth strategy in North America and has a proven product backed by decades of engineering expertise, patented technology, a strong track record in the Australian market,” said Kevin Aabel. “It is an exciting time to join the team. I hope to leverage my industry network and specialist expertise, supported by the capabilities of the Terex Louisville facility, to make an immediate and meaningful impact in driving the success of Franna in this key market.”