Terex MPS has announced the appointment of Jamie Harthoorn to the position of Marketing Manager for the Americas and Australia.
In her new role, Jamie will develop a comprehensive MPS North America brand strategy. Her responsibilities will include defining an internal and external communication plan, continuously evaluating the MPS digital strategy, conducting market research and analysis, and collaborating with product development on defining product content. She will work closely with the MPS dealer network.
Jamie started with Terex Cranes in 2011 as a product marketing intern while studying marketing at the University of Northern Iowa. After graduation, she started as Marketing Specialist and later become the Associate Marketing Manager, responsible for marketing activities and distributor support in North America. In 2016, Jamie took on the newly created role of Digital Marketing Manager, managing the online presence for both Terex and Demag mobile cranes.
David Quail, Terex MPS Product Line Director said, “We are delighted to welcome Jamie to the MPS team. Jamie brings huge knowledge and experience in marketing along with a great understanding of the industry. We are excited to have her as part of our team.”
She can be contacted at: Jamie.Harthoorn@terex.com or cell +1 319 296 6681