Franna®—leader in the design and manufacture of pick and carry cranes—has strengthened its presence across India with a ‘New Distributor’ signing ceremony at Hosur, where Franna’s FR17 model is manufactured for the India market. In addition to the FR17, the FR17XS and FR20 models are also manufactured, further expanding our product range to cater to the diverse needs of our Indian customers.

The ceremony saw a remarkable eight new distributors sign up to be an authorised distributor for Franna in their respective regions: Rambo Equipments for Western Maharashtra; M Vignesh Enterprises for Vidarbha area; Yantraman Infra Solutions for entire Gujarat (except Saurashtra); Kanaka Durga Corps for Coimbatore and adjoining districts; Rosa International for Eastern Uttar Pradesh; Green Robotics for Jharkhand; Advanced Construction Technologies (ACT) Pvt Ltd for Tamil Nadu except Coimbatore and Kesar Trucks for Chhattisgarh. This is in addition to existing distributors, Alpha Services, RSG Infratech Private Limited, Suchita, Encore Equipment Solutions Private Limited, Ramanand Power Systems, Rion Infrasolution Private Limited, NB Equipments & Engineering Private Limited, Growline Equipments, which brings a total of 16 distributors representing Franna pick and carry cranes across India. 

All 16 distributors will provide full coverage for Franna’s range of pick and carry cranes for their respective territories, including machine sales, spare parts, service, and support across their designated regions. 

Speaking about the appointments, Viraj Parthi, Sales Director, Franna, said, “These distributors have been carefully selected based on their expertise in the cranes/lifting industry and having values that align with Terex. Many of these distributors are already established players in the construction equipment industry in India and have a proven track record of success. They bring with them years of experience, strong customer relations with commitment to exceptional customer support and aftermarket services.”

The ‘New Distributor’ signing ceremony included a series of events, including introductions with the Terex management team and presentations on the Hosur facility, engineering and design, product development, marketing support and aftermarket support. The new distributors also enjoyed a tour of the Hosur facility and lunch. Other areas discussed was a channel finance program and opportunity for the distributors to provide feedback. The event closed with the agreement signing and dinner with the Terex India management team in the evening. 

Jaideep Shekhar, VP & Managing Director - APAC & EMEAR, Terex India Private Limited, concludes, “We are very excited to have strengthened our distribution network in India for Franna cranes. Our ‘New Distributor’ signing ceremony was about welcoming them to the Franna family and providing the information they need to represent the product going forward. With increasing utilization of pick and carry cranes across India, these strategic partnerships will support Franna’s growth objectives in the region. We look forward to working together to be the leading supplier of pick and carry cranes in their respective markets.”