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The 200th AT40 goes to work for Boom

Boom AT40 200th Franna

THE 80’S WAS A DECADE MARKED by groundbreaking inventions. Among them, the world saw the first transplant of an artificial heart, MTV’s first broadcast, the development of the first ever CD player by Sony, the introduction of the internet, the development of mobile phones, and the widespread adoption of personal computers.

However, two years prior to this era of innovation, the crane industry witnessed engineer Dave Francis revolutionising the crane market and conceptualised the world’s first pick and carry crane using old truck components. The crane, initially beginning as a humble eight tonne capacity model, has evolved to now become one of the most utilised machines in the Australian industry, evidenced by Franna pick and carry cranes consisting of at least 50 per cent of cranes being used on any given day. 

Throughout the 45 years since its inception, the design of the Franna pick and carry crane has evolved, with the market now presented with the AT22, MAC25, and the AT40 that make up over 90 per cent of today’s pick and carry crane market share. 

The plaudits don’t stop there for the Australian manufacturer either because, due to their high level of reliability and performance, Franna has achieved its latest milestone: selling its 200th ever AT40 to publicly listed crane hire company Boom Logistics. “Pick and carry cranes such as Franna cranes are integral part of the Australian lifting culture,” says Boom’s CEO, Ben Pieyre. “They offer such a different service to the crane market, and they are essential for any crane fleet.” 

With about 20 years of experience in the crane hire industry, Ben has seen his fair share of cranes. As the president of the Crane Industry Council of Australia and the current CEO of ASX-listed company, Boom Logistics, he says he’s never come across anything like the Franna pick and carry crane working in Australia, Europe, Asia and North America. “Until recently, the design is one that’s hardly been used overseas because of its Australian accepted practice and regulations,” he says.

Speaking about his decision to