MAGNA is pleased to confirm the appointment of Niall Duffy to the role of Product and Technical Sales Manager.

In this role, Niall will focus on strengthening technical sales support, shaping a robust product roadmap, and delivering sustainable, customer-focused improvements across MAGNA’s offering. He will work closely with Terex teams across engineering, finance, sales, and marketing to integrate technical insight into both MAGNA’s commercial strategy and product development.

Niall brings with him a wealth of experience in both new product investigation (NPI) and new product planning and development (NPPD). Prior to joining MAGNA, he held the role of Senior Design Engineer for MPP, within their Environmental team. Before that, he was a key contributor to the Product Management team at Powerscreen, where he led the design and development of the Gladiator range of wheeled crushing and screening products. 

With a strong technical background and a practical approach to innovation, Niall is well-versed in developing customer-centric solutions. His expertise includes plant concept design, specification development, the use of visual aids and simulations, and the creation of commercial and training materials to support technical sales.

“Niall’s appointment marks another key step in MAGNA’s continued investment in people, processes, and products that drive long-term growth and customer success,” said Neil McIlwaine, Business Line Director for MAGNA. “He brings a rare combination of deep engineering knowledge and commercial awareness, which aligns with our strategy of delivering practical, high-performing solutions for our customers.”

Niall added, “I’m excited to be joining MAGNA at such a dynamic time and welcome the opportunity to working across departments to help deliver real value to the MAGNA brand, our distributors, and our customers.”