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New Commercial Strategy to Brazil for Terex Rough Terrain Cranes

Terex Cranes will be distributed by Mason Equipment Brazil.

São Paulo, July 2022 - In order to expand its service and support network in Brazil, as of June 1, 2022, Terex Cranes will pass the distribution of its products to Mason Equipment. Mason Equipment have more than 35 branches spread across Brazil and provide the best solutions in cranes and tower cranes. The partnership between Terex Cranes and Mason Equipment will mean that Terex Cranes will be able to provide first class equipment whilst utilizing the nationwide opportunities that Mason Equipment can provide.

“Terex Cranes has in its portfolio Rough Terrain (RT) models, Franna's industrial models (Pick and Carry) and Tower cranes. In addition, it has a robust after-sales program, such as My Terex Cranes, which will continue to offer all the support for parts, services, training and warranty for customers in Brazil,” highlights Ricardo Beilke Neto, Business Development Manager from Terex Cranes.

Ricardo also points out that Terex Cranes' policy for Latin America and the rest of the world is to work 100% with local distributors, who are responsible for maintaining the stock of both machines and parts to serve all of Brazil. “The idea is to strengthen distributors through our local support and using all the expertise coming from our factories in Europe and the United States.”

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