Purpose, Mission & Values

Our Purpose, Mission, Vision & Values

It’s easy to see how such terms as "purpose", "mission" and "vision" can come across as platitudes; just words on a page that serve to “check the box” that, yes, we are an honorable company. But here at Terex, they mean so much more; they form the foundation upon which our company is based and they influence everything we do as we work to serve all of our constituencies…customers, shareholders and team members.


Our Purpose

To help improve the lives of people around the world


Our Mission

To provide solutions to our Machinery and Industrial Product customers that yield superior productivity and return on investment.


Our Vision

  • Customer - to be the most customer responsive company in the industry as determined by our customers
  • Financial - to be the most profitable company in the industry as measured by ROIC
  • Team Member - to be the best place to work in the industry as determined by our team members


Terex Corporation is a diversified global manufacturer of lifting and material handling equipment, operating in two business segments: Aerial Work Platforms and Materials Processing. We deliver reliable, customer-driven solutions for a wide range of commercial applications, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, energy and utility industries.

Terex Way Values

Terex Way Values


In my view, if we live the values articulated above we will have tremendous success with our customers, suppliers, and eventually our investors. Our fellow team members will be the highest performing in our industry and we will be able to attract the best talent to continue our journey. This is the company Terex can be in the future.

Every company needs a compass to guide activities. The Terex Way provides that compass.


John L. Garrison, Jr.
Chairman and Chief Executive Officer
President, Terex Aerial Work Platforms