Purpose Mission Vision

Our Purpose

To help improve the lives of people around the world.

Our Mission

To provide solutions to our Machinery and Industrial Product customers that yield superior productivity and return on investment.

Our Vision

Team Member

To be the best and safest place to work in the industry as determined by our team members.


To be the most customer-responsive company in the industry as determined by our customers.


To be the most profitable company in the industry as measured by Return on Invested Capital (ROIC).

Terex Way Values

In all that we do at Terex, we are guided by our shared Terex Way Values. This is part of the discussion from our first job interview through to daily execution of our duties and discussed during annual performance reviews. Our values guide how we conduct business with our stakeholders: team members, customers, shareholders, suppliers, our communities and others. Our values drive our unwavering focus on Zero Harm safety, strong governance, Culture and Inclusion, responsible environmental stewardship, and support for the communities where we live and work.



  • We will not sacrifice integrity for profit.

  • We are transparent in all of our business dealings.

  • We are accountable to our team members, customers, and shareholders for achieving our goals while protecting our reputation and assets.


  • We provide a safe and healthy work environment for our team members.

  • We treat all people with dignity and respect.

  • We value the differences in people’s thinking, backgrounds and cultures.



  • We search for new and better ways of doing things, eliminating waste and continually improving.

  • We challenge the status quo and require stretch goals.

  • We work in teams across boundaries.

Servant Leadership

Servant Leadership

  • We work to serve the needs of our customers, investors and team members.

  • We nurture a “chain of support” versus a “chain of command”.

  • We ask what we can do to help.


  • We have the personal and professional courage to do the right thing and take risks that may cause us to win as well as to fail periodically.

  • We make decisions and take action.

  • We don’t admonish failure, only the failure to learn.




  • We’re good global, local and national citizens.

  • We are good stewards of the environment and the communities in which we serve.

  • We participate in making the world we live in a better place