Finlay®, a global leader in mobile crushing, screening and conveying equipment, has launched FinlayTV, a new digital content platform designed to provide customers with practical, real‑world insights to help keep their machines operating at optimum performance. The new, video‑first broadcast network has been created to position Finlay as a definitive thought leader in the industry.

“Recognising that video is now the primary driver of global marketing, FinlayTV will serve as our digital ‘umbrella’ brand, hosting high‑utility content ranging from three‑minute technical ‘Top Tips’ to site‑visit vlogs that could last an hour,” explained Charlie Colton, Marketing Manager for Finlay. “This multi‑channel project will deliver high‑quality videos for YouTube, with smaller, more ‘bite-size’ pieces to be rolled out via LinkedIn, Facebook, Instagram and TikTok channels simultaneously. Separate from day‑to‑day marketing activity, this is content with a higher purpose.”

Under the FinlayTV banner, a podcast titled RockTalk with Finlay has also been launched. By filming in depth interviews, the aim is to deliver a premium experience for YouTube while continuing to provide the polished audio content the Finlay audience expects on Spotify and Apple Podcasts.

Developed as an educational resource for operators, owners and industry professionals, FinlayTV will deliver expert advice and hands‑on tips focused on getting the best from Finlay equipment, alongside real‑world experiences from customers and product specialists. The platform reflects a broader shift in how customers choose to engage with brands—on their own terms, in formats that are accessible, useful and easy to consume.

“Finlay recognises that modern audiences increasingly consume information through short‑form video, on‑demand audio and mobile‑friendly platforms,” said Matt Dickson, Business Line Director for Finlay. “FinlayTV represents another step in our ongoing effort to meet customers where they are—whether that’s watching a quick video on site or listening to a podcast on the road.”

Viewers and listeners can expect content covering machine set‑up and optimisation, maintenance best practices, application insights and operational challenges, with contributions from Finlay specialists and guest experts from across the materials processing industry. Customer stories will play a central role, highlighting how Finlay machines perform in real applications and how operators are maximising productivity in the field.

“Together, FinlayTV will create a growing knowledge hub that continues to evolve with our customers’ needs,” added Charlie Colton. “New episodes and videos will be released on a regular basis, with content primarily hosted on Finlay’s YouTube channel and distributed across all other Finlay digital platforms.”