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TWS Ramp up Direct Selling in Ireland with New Appointment


Terex Washing Systems (TWS) ramp up direct selling in Ireland north and south with a new Sales Manager appointment. Martin Loughran will take on the position of Sales Manager and is based out of TWS headquarters in Dungannon, Co.Tyrone. Martin will be responsible for the development of business objectives and growth strategy of the TWS brand across Ireland by maximizing sales opportunities through a direct selling approach.

Martin has enjoyed a long career in the materials processing industry with over 15 years’ sales experience in both the construction and recycling sectors. He brings a proven work history as well as great knowledge and expertise in materials processing.

Martin’s appointment signals the next stage in TWS’s global growth strategy with renewed focus on the Irish market for its range of specialized washing solutions in mineral and material processing, providing end to end solutions. Speaking about the appointment Barry McMenamin TWS Business Line Director commented: “We are extremely pleased to welcome Martin to the team in such an important and strategic role. Ireland represents one of our key growth territories and with his extensive experience within the materials processing sector we feel he is the perfect person to deliver our ambitious plans and growth strategy in Ireland.”

Getting Back To Our Roots

TWS announced direct selling back in 2017 and the key driver in the decision to sell direct in Ireland was based on a number of key fundamentals. TWS saw the Irish market as buoyant, in a period of growth and with commitment to providing outstanding customer support and expertise. TWS wanted to return to their roots having identified Ireland as the core market to sell their extensive range of solutions directly. TWS were and continue to be committed to getting closer to the customer, which is achieved by strong team of technical experts who will have direct contact with Irish customers to develop bespoke solutions. Additionally, the presence of a dedicated team of experienced engineers to develop solutions, assist with installations along with providing the highest level of aftersales support to maximize production and minimize downtime. Given the location of TWS headquarters, in Northern Ireland, TWS believe they are best placed to serve Irish customers north and south. Logistically it is easy to visit customers, provide local service and local parts. This is typical of how the TWS distributor network supports customers in other markets around the globe.

Ireland Set To Become TWS ‘Showroom’

Barry McMenamin went on to comment, “direct selling in Ireland presents TWS with a fantastic opportunity to get back to our roots and get close to our customers in our local market. Part of the strategy involves developing customer ‘partnerships’ to allow us to work closely with customers so they can assist with product development initiatives. TWS have witnessed very strong growth elsewhere and wish to establish and facilitate a similar growth throughout Ireland. We are keen to develop our home region as the ‘showroom’ of the globe, introducing a range of wet processing solutions to our customers, which will invariably also assist our global sales effort”.

Watertight Financial Solutions

TWS also can offer excellent financial solutions, with rates as low as 0%. This financing is offered though Terex Financial Solutions (TFS) which provides tailored financing so you can get the equipment you require, while managing your cash flow. More information on this can be obtained by contacting your new and local Ireland Sales Manager Representative – Martin Loughran.

For further information on TWS washing solutions and finance offers Contact Martin Loughran, Mob: +44 7500 891130 or Email: martin.loughran@terex.com.